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Ecommerce Terminology in English
Ecommerce, or electronic commerce, has become an integral part of modern business. Understanding the terminology used in this industry is crucial for effective communication and navigation. Below are some key ecommerce terms in English:
B2B refers to transactions conducted between businesses, such as manufacturers selling to wholesalers or wholesalers selling to retailers.
B2C involves transactions between a business and individual consumers. This includes online retail stores selling products directly to customers.
C2C encompasses transactions between individual consumers, often facilitated by online platforms or marketplaces. Examples include peertopeer selling on platforms like eBay or Craigslist.
An etailer is a retailer that primarily sells products online. These can range from small businesses operating through platforms like Shopify to large corporations like Amazon.
A virtual shopping cart is a software application that allows online shoppers to collect items they wish to purchase while browsing a website. It simulates the experience of a physical shopping cart in a brickandmortar store.
A payment gateway is a service that authorizes credit card or other forms of electronic payments for online businesses. It encrypts sensitive information to ensure secure transactions.
SSL is a security protocol that establishes an encrypted link between a web server and a browser. It ensures that data transmitted between the two remains private and integral.
A fulfillment center is a warehouse where online orders are received, processed, and shipped to customers. Companies like Amazon operate vast networks of fulfillment centers to expedite delivery.
Dropshipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer.
The conversion rate is the percentage of website visitors who complete a desired action, such as making a purchase. It's a critical metric for measuring the effectiveness of an ecommerce site.
Mastering these ecommerce terms will not only improve your understanding of the industry but also help you navigate the complexities of online business more effectively.